Posted on by Abigail Spach

Whitney Pozgay always had the goal to work in a creative industry. However, it wasn’t until college that she discovered fashion design would be her creative outlet. She has never been afraid to roll up her sleeves and do what it takes to share her creativity with the world. It all started with her desire to collaborate with people who inspire her and her work. We learned that she is a woman who does not follow the “rule book.”

Did you always know that you wanted to work in the Fashion Industry?

I always knew I wanted to work in a creative field, but didn’t find my focus until college. Even then, I still wanted to be a designer/actress/editor/painter/writer. I was convinced I could do all at the same time. While I am not doing all of those at once, owning a fashion company is pretty encompassing. You juggle a lot of roles.

What words of wisdom did a significant female figure share with you in your life?

Be scrappy and nimble. Especially in the beginning of a business, you have to roll up your sleeves and be willing to do it all. This also informs my hiring decisions. I was exposed to some very strong and independent women from an early age. Now, I am happy to be a part of a community of female entrepreneurs that I can always bounce ideas off of or go to for advice.

What in your life has brought or given you the greatest satisfaction or fulfillment? 

My husband and I started WHIT with the intention of collaborating with friends and artists who inspire us. Working with people that I admire (and enjoy!) has been my favorite part of this business.

Women’s roles in society have changed dramatically over the past several decades. How have these changes had a personal impact on you?

I always saw myself as career driven and was encouraged to put that first. Now, I’m at an age where I am thinking about starting a family as well and I feel the stress of that potential balancing act. After the feminist movement in the ‘70s, there was a lot of pressure for women to “have it all,” but I am paving my own way. I’m throwing out the rule book, so to speak, as I’ve seen so many inspirational women in my life successfully do.

What future goals do you have for yourself? 

Continuing to expand upon the new categories, WHIT has launched this past year including home décor and swim. Since the brand is strongly print-driven, I envision growing into a lifestyle company with the hope of providing customers with a well-rounded store experience in the future.

derived from CFDA